The global tag starts below The Classic Brunette: 5 Things Your Blog Needs Right Now To Appeal To Brands

Monday, March 5, 2018

5 Things Your Blog Needs Right Now To Appeal To Brands

I've been blogging for over three years now, and one question that I continuously get asked by other bloggers is 'How can I work with brands?' Collaborating with brands is something that all bloggers (especially those in the fashion, beauty, and lifestyle niches) aspire to do at one point or another, and there really isn't a magic formula that automatically puts you on a brand's radar. But there are a few things you can do to set your blog up so that it looks appealing to brands! I'll be sharing five simple tips that will make it easier for brands to want to reach out to you and get collaborating!

Have Your Email In Plain Site

It seems like something that would be simple, but it having your email right on the front page of your website or on a Contact page makes things extremely easy for brands. If a PR person has to go on a search for your email, they likely won't find it worth the time and will give up. Do yourself and any future company a favor and put your email somewhere that is easy to find! After I did this (specifically adding it to my Instagram header) I essentially doubled the amount of emails I got.

Don't Forget Your Social Channels

Similar to having your email in an obvious spot, don't forget to do that with all of your social channels as well. I like to have my social media icons on my blog's home screen as well as in my contact page, just to make things extremely easy. This is a good way for brands to see your entire reach and what channels may work for them to promote on, it's also a good way for you to show off your audience and how you present yourself on each channel. A big thing to remember here if you already have social media icons is to keep them updated if you happen to change your usernames!

Create A Media Kit

Although this is more for after a brand contacts you (or after you pitch them) but it doesn't hurt to be extra prepared. I have a whole detailed post on how to create a media kit and why it's important if you're unsure about anything.

Maintain Your Image

All blogs have their own aesthetic, or at least they should. It should be clear that when someone sees something on your blog, Instagram, FB page, etc that it is in your brand's voice and image. It's important to look and sound cohesive so potential brands can understand what a piece of sponsored content might look like. You don't want to be writing in a different style each week or posting without any sort of color scheme or type of editing because that can be seen as both sloppy and unprofessional. If the brand is unsure of what they might receive from you, they are less likely to reach out.

Have A Passion And Purpose

Have you ever heard a blogger say that they started their blog as a way to earn money or free stuff? If you do, I'm sure they aren't doing too well. Here's a secret that a lot of people who've been around the blogging block will tell you: if you're in it just for the money, you'll be highly disappointed. Readers and brands can tell when you don't have passion for something or if you're just doing the bare minimum when publishing posts. An easy way to solve this is to write what you're passionate about! If you write with a purpose (especially posts that are helpful in some way and fill a 'need' in someone's life) you'll find more opportunities will come your way than if you write just to fill your content calendar.

What do you think of these tips? What are your blog necessities when trying to appeal to brands?

27 comments:

  1. Love these tips! It can sometimes take awhile to find your own voice and brand but staying consistent will pay off in the long run. And yes to the email... they hate to search for it!

    ReplyDelete
  2. Having a contact tab is such a great thing to have for anyone to contact you especially brands.

    ReplyDelete
  3. These are important reminders! I am really working on having a similar look on all my social media sites.

    ReplyDelete
  4. Having your email in plain sight is definitely HUGE. I've had a couple instances where I've been trying to reach out to fellow bloggers and can't find their email anywhere -- super frustrating and sad!

    ReplyDelete
  5. These are great tips! I especially love the one about email because I have a contact page but also have my actual email so people can contact via that way too! Great post :)

    Beth || www.TheStyleBouquet.com

    ReplyDelete
  6. These are such perfect tips! A lot of times SO many people forget to link their social channels or have any contact info! Also, YAS to passion and purpose. That is seriously SO important.

    ReplyDelete
  7. Good info! I have a media kit, but sometimes I wonder if I should put it on my site? I guess I could -- I don't include pricing, though. Any thoughts?

    ReplyDelete
  8. I agree with all of these! Surprisingly still so many have their contact info nowhere to be found!

    ReplyDelete
  9. I totally agree with these! Email and Media Kit are so important!

    xo, L
    www.leannaranieri.com

    ReplyDelete
  10. Absolutely to these- especially having a media kit and keeping it updated!! Oh yes!

    xoxo A
    www.southernbelleintraining.com

    ReplyDelete
  11. Love these tips! I think the passion (and authenticity) is the most important! And good idea about putting your e-mail on your IG! - Jennifer | https://maunelegacy.com

    ReplyDelete
  12. These are such great tips! I think having passion for your blog and an authentic voice is the best thing you could ever do for yourself.

    -xo, Azanique | www.lotsofsass.com

    ReplyDelete
  13. Yes to all of these, especially passion because you can tell when someone's just trying to do it for the money.

    ReplyDelete
  14. Media kits are the best things to have! I update mine every couple of months.

    ReplyDelete
  15. As soon as I read number one, I immediately went back to my blog and added in my email! It was in my "about" section, but not in my little sidebar, which is probably where most people look anyway! Other than that, I think I'm doing okay! I recently made myself a media kit and I can't wait to actually put it to use ☺️

    http://www.thesmalladventurer.blogspot.com.au/

    ReplyDelete
  16. These are great tips! I need to check out your post on creating a media kit now, because I have been meaning to make one and don't know where to start!

    ReplyDelete
  17. 100% to the passion piece! So so important!

    xx,

    Lacey//theglittergospelblog.com

    ReplyDelete
  18. I believe number 5 is the absolute most important thing. When I started, I wasn't thinking of money. A year later I rebranded and started to monetize, and three months later I started my company. It's amazing what you can do (and how easy it comes!) when you truly care about what you're producing.

    ReplyDelete
  19. Yes, yes yes! The last point is the most important. I know so many people who have gotten into the blogging game purely for money. When I first started my blog, I didn't even know that was an option. I just wanted to write, and for the longest time, I didn't even share my blog with people. Great tips!

    ReplyDelete
  20. These are all great tips! It's also a good idea to keep your media kit up to date.

    ReplyDelete
  21. Great tips! Reminds me, I need to create a media kit...

    xo Deborah
    Coffee, Prose, and Pretty Clothes

    ReplyDelete
  22. Having your e-mail in a place that easy to spot is super important, I feel like your social channels should also be easy to find.

    ReplyDelete
  23. I totally agree with these tips! Social meadia are so important and it is good to have them in plain sight.

    ReplyDelete
  24. In all the years of being an influencer and many campaigns I've never been asked for a media kit. Geat tips especially for new bloggers.

    ReplyDelete
  25. I think the "maintain your image" part is the hardest for me because I have SO MANY hobbies and interests that I never hone in on one set of topics and that comes across as disorganized on my blog/social media! Definitely good advice I need to take!

    ReplyDelete
  26. Love these tips! It's so, so important to keep your brand consistent. I'm working on including all the things that I enjoy, without seeming too "all over the place."

    Molly // Miss Molly Moon

    ReplyDelete
  27. Someone just asked me today how to get brand collaborations and I am going to forward this post to them, it is so helpful!

    ReplyDelete

Thank you for taking the time to comment! I read and appreciate every one!

 
09 10